Privacy Policy
The E.N.U.F.F. Initiative exists to support people—plain and simple. That includes respecting privacy, protecting personal information, and being transparent about how data is handled.
This website is operated by SW Way LLC, doing business as the E.N.U.F.F. Initiative (“we,” “us,” or “our”). This Privacy Policy explains what information we collect, why we collect it, and how we protect it. We believe privacy should be handled with clarity, care, and respect.
Information We Collect
We collect only the information needed to communicate, operate the site, and support our mission. This may include:
• Personal information you choose to share, such as your name, email address, phone number, or message content when you contact us, sign up for updates, request information, or register interest in programs
• Basic website usage data such as browser type, device type, IP address, and pages visited, collected automatically through standard analytics tools
• Purchase-related information if you choose to buy merchandise or register for paid offerings (payments are processed securely by third-party providers)
We do not knowingly collect sensitive personal information, and we do not sell personal data. Ever.
Why We Collect Information
Information is used only to serve people and improve the experience. Specifically, we may use information to:
• Respond to messages, questions, or requests
• Share resources, updates, or program information you ask for
• Improve website performance, accessibility, and usability
• Process merchandise orders or registrations
• Maintain site security and functionality
We do not use personal information for automated decision-making, profiling, or behavioral tracking beyond basic site analytics.
How Information Is Shared
We do not sell, rent, or trade personal information.
Information may be shared only with trusted third-party service providers that help us operate the website or deliver services, such as website hosting platforms, analytics tools, or payment processors. These providers are required to protect your information and use it only for the intended purpose.
Cookies and Analytics
This website may use cookies or similar technologies to understand how visitors interact with the site and to improve functionality. This helps us learn what is working and where improvements are needed.
You may adjust your browser settings to limit or block cookies if you choose.
Children and Student Privacy
The E.N.U.F.F. Initiative serves a broad audience that may include students, families, and school communities. We do not knowingly collect personal information from children under the age of 13 without appropriate consent.
If you believe personal information from a child has been submitted through this website, please contact us and we will take appropriate action.
Your Rights and Choices
You are in control of your information. You may request to:
• Access the personal information we have about you
• Correct or update your information
• Request deletion of your personal information
• Opt out of future communications
Requests can be made using the contact information listed below.
How We Protect Information
We use reasonable, standard security practices to protect personal information from unauthorized access, misuse, or disclosure. While no online system can guarantee complete security, we take this responsibility seriously and work to safeguard data appropriately.
Third-Party Links
This website may include links to external organizations or resources we believe may be helpful. We are not responsible for the privacy practices or content of those third-party websites.
Changes to This Policy
This Privacy Policy may be updated as the E.N.U.F.F. Initiative grows or as requirements change. Any updates will be posted on this page with a revised “last updated” date.
Contact Information
If you have questions about this Privacy Policy or how information is handled, you may contact us at:
Email: info@youareenuff.com
Second Wind LLC
DBA E.N.U.F.F. Initiative
Tennessee, USA